5 camerapeople  5k per week (2 day shift; 2 evening shift; 1 night shift)
2 directors  2k per week (1 day shift; 1 evening shift)
5 graphics editors 5k per week (2 day shift; 2 evening shift; 1 night shift)
Day shift is 34 hours for 10 people; 40 hours for 1 camera and 1 graphics person salaried at 1k per week.
Evening shift is 14-15 hours per week and rated at 50% of a day shift.
Night shift is 35 hours per week and salaried at 1k per week.

equals 10k per week or 500 per year

Production Teams
5 producers 5k per week
5 editors/writers 5k per week
4 reporters 4k per week
total 14k per week or 700 per year

Broadcast Team
On-Air Announcer with headline news editing duties 2 shifts per day at 40k each per year
Studio Technicians 3 shifts per day at 40k each per year

Subtotal this section 200k per year

Honorariums to on-air talent at 1,000 per day x 300 days per year or 300 per year

First Year Startup including Overhead for that year

10 computers at 5k / 5 printers at 3.5k / 5 faxes at $500 / 2 copiers at 2k
20 cellulars at 10k
10 phone lines at 6k
4 cameras at 30k
4 editing machines at 20k
10 assorted vcrs at 5k
computer network and consultant 25k
telephone system 25k
internet access 1k
office supply 15k
rent 30k (2,000 SF at 2,500 per month)
insurance 5k
food 5k
desk, chair, cubbies and phone for 20 5k
legal: incorporation and permits 2k
studio furnishings 10k (some studio equipment and sets/props to be acquired second-hand and/or donated)
royalties 10k
acquisition costs of programs (most to be bartered) 250k
travel 100k 
executive salary and expense account 135k
subtotal this section: 550k
total this page $2.4m  (total nonrecurring costs from above amount: 100k)
Office Resources for 15 people outside the studios -- 2,000 SF

2 editing suites (50 ft each)
2 studios (100 + 150)
chairman office (1) (150)
3 producers offices (3) (75 each)
3 suites for producer/editor/reporter teams (4, 3 and 4) (75 x 11)
conference room (150)
storage area for programs, documents, supplies and props (300)
 

Broadcast Schedule and Resource Allocations to Produce Programs

Monday - Friday
Instructional Programming
0600 Mussar Shmooze: Behavioral Criticism: Readings and Sermonizing
0630 Psalms of the Day read and explained
0700 Daf Yomi: A Page of Talmud explained
0730 Laws and Customs from the Code of Jewish Law and other commentaries
0800 Storytelling: Folklore and History
0820 Words of Faith
0830 Stories and Concepts from the Bible
0900 Ask The Rabbi / Rebetzin: Q&A to Viewer Inquiries (either live or taped)

0930 Uncle Avi & The Mitzvah Gang (kindergarten-oriented program -- fun, manners, concepts)
1000 Shvitz: Aerobics and Physical Exercise with Yiddish/Hebrew speaking emphasis
1030 Lecture Hall, Reading or Public Event Coverage: Topic 1
 ... (ie: Jewish Life in New Orleans during the Civil War)
1115 Relay of English News from Israel Television
1130 Lecture Hall: Topic 2 (ie: The Historical Jews of Kaifung, China)
1215 Ulpan: Hebrew Lesson
1300 Relay of Hebrew Evening Newscast from Israel Television with English translation simulcast

Monday-Thursday only
1400 Yiddish or Russian Hour: News, Culture and Community Programming (alternate days)
1500 Conference Call....Discussion with a studio panel and perhaps a guest
1600 Acquired Program: ie: Rehov Sumsum (Sesame Street dubbed from Hebrew)
1630 Uncle Avi (repeat of 0930)
1700 Fricassee: Teen Program (M&W pre-teens) (T&TH teens)
1800 Cooking Program
1830 Arts and Crafts Program
1900 Flagship Evening News and Feature Program
2000 Family Hour: Acquired Program or Special
2100 Special Interest Focus: Business (monday); People interview 1 on 1 (tuesday); Ideas Discussed by a panel (wednesday); singles scene (thursday).
2200 Lecture Hall: Topic 3 (ie: Critical Analysis of the David & Batsheva Saga)
2300 Daf Yomi (repeat of 0700)
2330 Storytelling (repeat of 0800)
2350 Words of Faith (repeat of 0820)
0000 Flagship Program (repeat of 1900)
0100 Night Shift -- till 0600. VJ’s play records, take phone calls, and keep insomniacs company

News Updates at 6, 7, 8, 9, 10, 1, 3, 4, 5, 6, 9, 10, 11 and during the night by the Night Shift team.

Friday and Holiday Eve Variations
In all cases: 2pm Conference Call
15 Oct - 15 March   4pm shutdown: 3pm Flagship
15 March - 15 April / 15 Sep - 15 Oct 5pm shutdown: 3pm Sesame; 3:30 Avi; 4:00 Flagship
15 April - 15 May / 15 Aug - 15 Sep 6pm shutdown: 3pm Sesame; 3:30 Avi; 4pm Teens; 5pm Flagship
15 May - 15 August   7pm shutdown: 3pm Perek in the Park (Ethics of the Fathers      readings), then begin the 6pm shutdown sequence as above.

Saturday Night

Programs begin 7, 8, 9 or 10pm, in proportion to the Friday shutdown calendar. Till 11pm, all acquired (ie: sports, movies, culture, etc.) except first 15 minutes of broadcasting (As Shabbat Ebbs Away...with music, religion and family setting). A bit of a promo and shortened Melave Malka for those with tots who can’t stay up too late.

2300 Melave Malka (celebrates end of sabbath, music, religion, family oriented program)
0100 NightShift

Sunday -- all repeats of earlier programs unless otherwise indicated

0600 Mussar
0630 Psalms
0700 Daf Yomi Talmud (NEW -- Saturday page)
0730 Daf Yomi Talmud (NEW -- Sunday page)
0800 Storytelling 
0820 Words of Faith 
0830 Sesame Street or some other similar program
0900 Uncle Avi
0930 Shvitz 
1000 Sports Game of the Week: Acquired
1100 Political Roundtable: NEW
1130 Interview: NEW
1200 English News Relay
1215 Ulpan 
1300 Mabat News Relay
1400 Soapbox 1: Time available to communal organization to promote itself  (ie: WIZO)
1500 Soapbox 2: Time available to community faction for programming (ie: Persian community)
1600 Soapbox 3: Time available for special interest idea or project to present ideas (ie: Eidah)
1700 Acquired Program: Movie, Culture, Serial Program, Sports, etc.
1900 Evening News
1910 Repeat of Political Roundtable and Interview from 1100 and 1130
2000 Acquired Program: Same grounds as 1700
2200 Lecture Hall (ie: Midieval Christian Influences in Cantorial Liturgy) 
2300 Daf Yomi (repeat)
2350 Words of Faith (repeat)
0000 Flagship (repeat)
0100 Night Shift

Network Continuity
-----------------------------------------
Sample Time Filling Mechanism Between Shows that begin at top or bottom of hour:
2 minutes trailers upcoming shows, 2 minutes commercials or PSA, 1 minute headlines; voiceover lead-in to new program.
Half hour program blocks reflect a 25 minute program with no interruption in the middle; 1 hour blocks reflect 50 minute program with 1 or 2 interruptions of 2-3 minutes each in the middle.

Flagship Program Model Time Allocation

0-2 Headlines, Sponsors, Teasers
2-12 News
12-13 Teasers
13-15  Commercials, Public Service Announcements or Program Teasers
15-16 Lead-in to Feature 1
16-28 Feature 1
28-30 Commercials Break
30-31 Lead-in to Feature 2
31-43 Feature 2
43-45 Break
45-47 Community Calendar
47-50 Soapbox
50-55 Headlines, Next Day’s Agenda, Teasers, Sponsors, Closeout

Flagship Feature Rotation 

Monday 1: In-depth coverage of subject
Monday 2: Trying It Out: Interesting People and their Skills
Tuesday 1: Cutting Edge: Technology, Science and Business
Tuesday 2: Travel and One People
Wednesday 1: Future Generation
Wednesday 2: Listeners Q&A
Thursday 1: Jewish Concept Explained
Thursday 2: Mosaic: Community Coverage
Friday 1: Tempest: Political Debate
Friday 2: Shabbat: Religion coverage, sermonette and music
 

Setting for Studio A Programming:
Lecturn with projectable background

Settings for Studio B Programming

Schvitz -- studio plain background
Cooking -- studio kitchen or on location
Arts and Crafts -- studio background or on location
Conference Call -- studio panel table setting
Avi and the Gang -- studio set
Teens -- studio set and on location
Singles/Business/Ideas/Politics (9pm slot) -- studio table set and on location
Yiddish/Russian Hour -- studio
Night Shift -- studio set (living room)
Flagship -- studio set
Politics -- studio table set
Melave Malka -- studio set

Studio Sets:

1. Plain Vanilla with open floor and blue background for imposition of electronic backgrounds
ie: shvitz, arts and crafts, 9pm slot

2. Sets prepared for the program: Teens, Avi, Flagship, Night Shift, Melave Malka

3. Conference Room settings amenable to different programs (one-on-one; panel of 4; panel of 10): Conference Call, Political Roundtable, Interview Programs.

These sets can be very simple: desk and chairs with screened backgrounds ala BBC World. Most camera shots will be tight and the settings should be simple so as not to become too familiar and boring.

Personnel Allocation: Producers, Editor/Writers; Reporters

Producer 1: Mussar, Talmud, Psalms, Laws, Words of Faith, Bible, Ask Rabbi, Lecture Hall, Ulpan, Stories 

Producer 2: Shvitz, Cooking, Arts & Crafts, Night Shift, Conference Call

Producer 3: Uncle Avi, Teens, Acquired Programs

Producer 4: 9pm Slot (M-TH); Sunday Political Programs; Soapbox Sunday afternoon slots; Yiddish/Russian Hours

Producer 5: Flagship, Melave Malka
 

EW 1: 9pm Slots M-TH
(editor/writer)

EW 2: Uncle Avi

EW 3: Teens

EW 4: Flagship

EW 5: Floater: Continuity: Promos; Newsbriefs and assistance where needed

Reporter 1:  9pm Slots

Reporter 2:  Teens

Reporter 3:  Flagship

Reporter 4:  Flagship

Sample Studio Time and Shift Allocations

Studio A: 1 Camera; 1 Editor for post-production to produce program and 1 promo for it

Monday- Friday

8 Mussar
830 Psalms
9 Talmud
930 Law
10 Words of Faith
1030 Bible
11 Rabbi
1130 Ulpan
1215 [Camera goes to Studio B for Conference Call]
200 Stories
230 Lecture Hall 1
330 Lecture Hall 2
 (in fact, roughly half of Lecture Hall programs will be acquired)
One day per week, an extra 2 installments of Talmud to be filmed for Sunday broadcast instead of L. Hall.
In reality, slots will likely be filled with multiple episodes of a single program taped consecutively.
This matrix is only to show how all programs can be taped within a normal business week schedule.
Friday shift will start earlier if necessary to finish before the sabbath.

Studio B  1-3 Cameras; 1 Director; 1 Editor for post-production of program and a trailer

Monday-Thursday

8-11   Shvitz -- 2 cameras (Monday only)

1200 Conference Call -- 3 cameras
130 Uncle Avi -- 2 cameras
230 Teens -- 2 cameras
400 9pm Slot Show -- 2 cameras
530 Flagship -- 2 cameras

100 Night Shift -- 1 camera (every night except Friday)

Monday evening
7 Teens (summer only)
8 Uncle Avi
9-12 Soapbox Sunday programs

Tuesday evening
7-10 Cooking
10-12 Russian Programs

Wednesday evening
7-10 Arts and Crafts
10-12 Yiddish Programs
 

Friday -- shift to start earlier if sabbath requires earlier shutdown.

9 Melave Malka -- 2 cameras
1130 Conference Call
100 Flagship
230 Politics 1
300 Politics 2

Saturday
11pm Meleva Malka (if live)

Sunday
1am Nightshift
(9am Retaping of Political Programs when necessary)
5pm Ten Minute Newscast

Labor Shifts: Day Studio A: 8am-530pm  / Studio B: Mondays 8-630; Tuesdays-Thursdays 12-630; Friday 900-330; Evening 7pm-midnight (M-W) / Night 100-600am every night except Friday.

Revenue Generators and Shortfall Projections

Income from commercials and sponsorships: Sunday-Thursday $4,000 per day; Friday $2,500; Saturday $1,000. Total of 1.2m
On-Air Pledge Drives 18,000 at $30 net each plus 5,000 at $50 net each = $800k
On-Air Merchandising 20 campaigns at $10,000 net each for 200k
Website merchandising and referral fees from other vendors 200k

Plus executive level fundraising and pursuit of philanthropy.

All revenue generating activities will be run as their own cost-revenue centers (ie: commission to the seller with net to the station).

Total this page 2.4m